Decision Making at Disney

Uploaded by : Essays-Now.com

This 14 page paper looks at the decision making processes at Disney by examining the way two important strategic decision were made; the creation of a Disney theme park in Europe which resulted in the creation of EuroDisney, now known as Disneyland Paris, and the acquisition of Capital Cities/ABC. The paper looks at what factors were considered and the weaknesses as well as the strengths of the processes adopted. The bibliography cites 13 sources.