GE Strategy Plan

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A 25 page paper proposing an expanded strategy for GE. The proposed strategy for GE is to make its Ecomagination approach to the market internal, to gain true value from designing and implementing true sustainable practice. This goal refers to achieving low or zero waste from specific processes, with the goal of extending the same benefits to entire business units and then to the entire company. This strategy will positively contribute to GE's bottom line and ensures that GE is not required in the future to divert attention from its markets and customers to rectify problems that did not need to be created. Bibliography lists 32 sources.