Problem Solution: Smith Systems Consulting

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An 18 page paper discussing problem solution for a developing company. Currently it has no idea of what its ideal customer looks like; consequently it cannot seek to develop more of those customers. The recommendation for SSC is that it (1) differentiates its products and services from those of its competitors; (2) create a profile of the ideal customer and seek to attract and retain customers that meet profile criteria; and (3) stop pursuing troublesome customers or those that do not meet profile criteria. Bibliography lists 15 sources.