Huffman Trucking Case Study

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This 30 page paper is a case study on the fictitious company Huffman Trucking. The company is successful and growing, but a major competitor is growing at a faster rate and Huffman ant to compete more effectively. The CEO has decided that the firm should adopt a customer centric strategy. The paper examines the situation and the potential solutions focusing on internal marketing as a key strategy. The bibliography cites 23 sources.