The Cheapest Car in the World; The Case of Tata Motor's Nano

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This 9 page paper is a case study examining the decision and strategy Tata Motors to create design and build the cheapest care in the world; the Nano. With a price tag of US $2,500 the car is initially designed for the Indian market, but has potential in many other markets. The paper looks at how and why this strategy was adopted, the underlying actions and theories that explain the strategy and whether it is likely to be transferable to other developed or developing nations. The bibliography cites 11 sources.