Introducing a Wine into the Chinese Market

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This 10 page paper looks at the China and the country as a potential new target market for their wine. The paper starts by looking at china as a potential are for business, then discusses the wine market in more detail looking at potential demand, trends in demand, barriers to entry and competition in the market. The last part of the paper then presents the outline of a marketing strategy to enter the market. The bibliography cites 8 sources.