UK Retail Car Industry in 2009

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This 12 page paper examined the retail car market in the UK in order to assess whether there is any potential for a new entrant. The paper starts by looking at sales trends over 2007 and 2008, including the amount and the changes in sales levels, the trends in the type of cars demanded and the predictions for future sales levels as well as economic and social influences on car sales. The paper then looks at the level of competition in the industry, the profit made by the firms competing and the spending patterns of the consumers. The paper ends with a recommendation. The bibliography cites 11 sources.