Wal-Mart - How the Marketing Mix Satisfies the Target Market

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This 10 page paper is written in two parts. The first part of the paper looks at the marketing mix and assesses how successfully Wal-Mart's marketing mix suits it target consumers. The issues pr product, price, placement and promotion are all considered. The second part of the paper looks at the way that Wal-Mart could develop future strategies that would appeal to the target market and enhance revenues. The bibliography cites 9 sources.