Toyota Motors; The Move Towards a Fragmented Market Approach

Uploaded by : Essays-Now.com

This 5 page paper looks at the marketing strategy of Toyota Motors, and considers the way that they are moving towards a fragmented strategy away from the segmented strategy, the success of a fragmentation strategy is seen with the sales of the Scion, and segmented market difficulties are seen with the new Auris. The bibliography cites 11 sources.