Free Markets and Sustainability

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A 3 page paper discussing some of the characteristics of the free market and how they contribute to sustainable production. Likely the free market characteristic that is singly most conducive to promoting sustainability is creativity and seeking innovation. Consumers are sovereign; supply and demand determines price. Continuous improvement is necessary for increased profitability. The paper uses a Swedish office building, the Nike boycott and commercial fishing as examples. Bibliography lists 4 sources.