Marketing the iPod

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A 5 page paper discussing the iPod's journey through the product life cycle to reach its current maturity stage. Apple has managed iPod's product life cycle masterfully. It controlled every aspect during the high-growth, high-revenue stages, opening the way to third party product and service providers only after the iPod reached maturity. The efforts of these outside entities will assist Apple in keeping the iPod out of the decline stage of its life cycle for some time to come. Bibliography lists 6 sources.