Ryanair's Industry Position

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A 4 page paper providing a SWOT analysis of Ryanair in early 2009, following its first financial losses since going public in 1997. Following CEO O'Leary's suggestion that the airline may charge for onboard toilet use, the paper recommends that the airline increase fares and drop all other nuisance charges, and monitor customer satisfaction levels in the future. Bibliography lists 4 sources.