Starbucks Mission and Direction

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A 5 page paper discussing Starbucks' new (2009) mission statement and assessing how it aligns with strategic choices. Even though Starbucks' mission statement appears on first glance to be rather vague, it lends itself well to company goals for the future. Starbucks' mission statement is meaningful and valuable. It avoids grandiosity, and it is not restrictive aside from keeping the company on the path it has set for itself. Bibliography lists 7 sources.