Starbucks; From Humble Origins to Global Phenomena

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This 26 page paper looks at Starbucks including its' past, present and possible future. The paper reviews the development of the firm looking at then history, the strategies used and the way Starbucks competes in the context of the internal and the external environment as well as looking at the challenges that the firm is facing and how it is reacting. The bibliography cites 11 sources.