Data Use in CRM

Uploaded by :

A 3 page paper discussing the use of data in customer relationship management. Marketers and the marketing discipline devoted much time and energy to developing what would come to be known as the marketing mix, the four "Ps" of marketing that have guided marketing efforts for years. The four Ps have been criticized as being too myopic for current use; an alternative is effective use of customer data. Bibliography lists 4 sources.