Avril Hotel Pricing Strategy Case Study

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This 4 page paper looks at the case of a hotel that is considering increasing prices. The paper is written in two parts. The first part of the paper looks at whether there should be a focus in increasing the room rate or the occupation rate to maximize revnue. The second part of the paper discusses what other factors should be considered such as actions and reactions of the competition, marketing and the sale of complimentary services. The bibliography cites 1 source.