Considerations When Carrying Out Market Research

Uploaded by : Essays-Now.com

This 9 page paper answers questions for a case supplied by the student. A firm wants to undertaken research to assess customer satisfaction levels. The first part of the paper suggests a potential hypothesis, discusses the value f using a statistical computer program, such as SPSS, for analysis and presents a potential questionnaire that could be used. The second part of the paper looks at what type of sampling might be appropriate and the last part defines specific terms used in statistical analysis. The bibliography cites 5 sources.