Financial Performance of General Motors and Ford 2004 - 2008

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This 23 page paper examines the financial performance of General Motors and Ford for four financial years, 2004 – 2008. Starting with a brief introduction to each firm and a look at the history of the companies the paper goes on to examine performance in areas such as profitability, efficiency, liquidity and capital structure leverage and dividend payments. The paper ends by looking at the firms in terms of risk and reward and assessing them as potential investments. The bibliography cites 10 sources.