Proposal for a New WWF Marketing Campaign

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This 22 page paper is a marketing plan aimed at increased revenue for a charitable organization; The World Wildlife Fund. The paper starts by analysis the position of the firm and then market, including assessing the potential target market, the influences in the market and the competition. The campaign proposed is for a subscription based web cam service and strategic alliance with a nature/animal television channel. A budget and 2 year forecast is included. The bibliography cites 3 sources.