Marketing Issues for Banks

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Written in four parts, this 18 page paper looks at several issues pertinent to the marketing of banks, such as the international bank HSBC. The first part pf the paper defines what it meant by a marketing audit as well as how and why it would be useful to a bank. The second part of the paper discusses the importance of innovation for banks. A marketing plan for a bank is suggested in the third part of the paper. The last part fo the paper looks at ethics in marketing, looks at the way other companies have approached ethics and considers how should approach their marketing in order to be ethical. The bibliography cites 11 sources.