Will Fresh and Easy be a Success?

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Tesco, the dominant UK grocery chain entered the US market with the launch of the Fresh and Easy chain. By June 2009 there were 115 stores open and losses were £142 million, this 4 page paper assesses the progress made and the strategies used by Tesco in this market to assess the potential of the company to break into the US market. The bibliography cites 7 sources.