Case Study of THL in 2004

Uploaded by : Essays-Now.com

The New Zealand company Tourism Holdings Ltd has to make some strategic decisions regarding his future. This 11 page paper helps to identify potential influencing factors and assesses a number of strategic approaches which may be adopted by the firm. The paper starts with a number of brief analyses, including PEST, SWOT and Porters Five Forces, and then considers the different strategic issues, including assessing the current strategy and identifying potential future strategies. The bibliography cites 7 sources.