Should AirAsia Adopt an M-Commerce Strategy?

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AirAsia is the largest low cost air carrier in Asia. The firm has developed a number of competences including the use of e-commerce. Using a range of analysis tools, including a SWOT and value chain analysis and Porters Five Forces model, a strategic analysis is completed in order to assess the potential of m-commerce for the airline. Thirteen sources are cited in this twenty page paper.