Analysis of Creative Technology Ltd.

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Creative Technology are best known their competency in audio IT products and digital entertainment goods. The company is examined with the use of a PEST analysis to assess the political, economic, social and technological influences on the firm. The analysis continues with the use of Porters Five Forces model, and a SWOT analysis looking at the strengths, weaknesses, opportunities and threats that the company faces. The paper ends considering the potential future of the company. Sixteen sources are cited in this nineteen page paper