Problems and Similar Cases for the Best Snack Case

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Study Best Snacks have a problem; they have a product line that is failing to meet sales goals. The writer looks at the problems that the firm are facing, considers which areas of theory the company should consider as part of the solution design and then discusses two cases of firm that faced similar challenges. The Best Snack II case study is a fictitious case provided by the student. Three sources are cited in this three page paper.