Approaches to Communication for Firms with Bad News

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There are often times that firms need to deliver bad news to stakeholders. The writer considers three scenarios where communication needs to take place; where a firm has been bailed out, where there is the declaration of bankruptcy and where there is the need to reorganize the firm with possible wage cuts. Potential communication strategies are considered including consideration of the target market and the way that the message may be most effectively communicated. Eleven sources are cited in this ten page paper.