Strategic Decision Making for IMAX

Uploaded by : Essays-Now.com

IMAX are at a cross roads, in order to move forward they need to decide on the strategy which has the most potential. The writer considers two viable strategies and applies them to a case study of IMAX provided by the student. One option is to increase the amount of Hollywood mainstream films that are screened, but there are concerns that this would reduce the brand value and weaken the competitive advantage. The second option is to seek ownership by a larger firm, such as Sony. The way the firm competes and the potential of each of these strategies are assessed. Five sources are cited in this twelve page paper.