The Performance and Strategy of McDonalds Indian Operations

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McDonalds entered the market in India in 1996, following a long period of preparation. In order to succeed in the market a the firm has had to adapt. The writer examines the way that McDonalds is competing, by looking at the firm in the competitive environment as well as the strengths and weaknesses of the operations in the way that the form operates and is marketed. The final part of the paper makes recommendations. Eleven sources are cited in this eighteenpage paper.