Marketing Case Study - Amber Inns in 2005

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Amber Inns and Suites need to increase business, the writer uses a case study provided by the student to look at the ways that this may be achieved through marketing. The industry structure and the position of Amber Inns is considered as well as the way it has performed financially. The paper end with recommendations regarding the way marketing should take place in the following year and a marketing budget. Twelve sources are cited in this fourteen page paper.