Consideration of International Strategy for Douja Promotion Group Addoha SA

Uploaded by :

Many companies seek to grow through the use of an international strategy, expanding into other countries once they have established themselves in their home nation. Douja, founded in 1998, are now well established in their home market. The writer considers whether or not international expansion would be advisable by looking at the potential benefits as well as potential costs and disadvantage of such a strategy. Seven salsas assaulted in the seven page paper.