Assessing Potential Strategies for the Lovely Scent Perfume Company

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The CEO of the firm has asked for suggestions for how the firm can move from a loss to a profit. Four suggestion were out forward, including reducing the price, changing packaging, reducing the amount of perfume in a bottle and increasing the marketing and the price. Each suggestion is assessed in terms of the impact it will have on the profit of the company. Three sources are cited in this three page paper.