Assessing McDonalds Marketing Communications in an Ethical Context

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McDonalds may be argued as being a controversial company in market terms. Assessing the marketing communications reveals a high level of attention paid to marketing both directly and indirectly to children, and well as other massages or communications strategies that may be argued as unethical. The writer discusses these issues in the context of McDonalds own goals and the wider marketing environment. Eleven sources are cited in this none page paper.