Planning an Expansion

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The writer formulates a strategy for the marketing and sale of a new and unique cellular telephone (mobile telephone). The scenario provided by the student is based on a fictitious company that has developed new technology, allowing the appearance of a telephone to be changed at the click of a button. The report style paper looks at the firm's existing position and product mix and then describes a strategy which may be utilized to increase growth by 500% in a five-year period. Six sources are cited in the bibliography of this twelve page paper.