An Assessment and Marketing Proposal for New Student Loans

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The writer looks at the potential of the UK government to develop and then market a new type of student loan. The paper starts by discussing the role and use of marketing in this context, the way that the government has been involved in financial products and then moves onto the an assessment of a new student loan and the proposal for a marketing campaign to promote it to students and to voters. Seventeen sources are cited in the bibliography of this thirty-three page paper.