Marketing Decisions for the Italian Launch of Pringles

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This marketing paper looks at the issues that Procter & Gamble would have had to assess prior to the entry into the Italian market. The difficulty of a salty snack be launched on the Italian market is discussed, along with problems such as the determination of the flavors, the way that the product should be marketed, the target market, pricing and distribution strategy. Two sources are cited in the bibliography this five page paper.