Comparing Change in Two Companies

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The writer compares two different types of changes into different companies, one a major structural and operational change, seen at Aer Lingus the other a marketing change seen at Bulmers. With reference to change theory, including the concepts of change process and the differences between revolutionary or transformational change and incremental change, the two change processes are compared and contrasted. Seven sources are cited in the bibliography of this 14 page paper.