Analysis and Advice for Omnitel Pronto Italia

Uploaded by : Essays-Now.com

The writer examines a case study which has been supplied by the student, which looks at the position of this Italian cellular telephone services provider following the entry into the Italian market during the mid-1990s. The position of different European markets, and the strategies utilized by firms in those markets are examined before the position of the Italian firm is considered before a recommendation for future strategy is made. The paper is twenty-one pages in length.