Marketing in Different Scenarios

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Marketing may be guided by the marketing mix, but the way marketing take place will vary depending on the different scenarios in which it takes place. The paper is written in three parts, the first part looks at the differences in marketing to different segments of the market, the second look at the differences in marketing goods and services, the final part looks at the differences that may be present when marketing in an international environment. Seven sources are cited in this eight page paper.