The Case of BRL Hardy

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BRL Hardy is the result of a merger between Hardys and Berri Renmano Limited (BRL). The company has been very successful during the postmerger period the focus of the paper is the way in which the success has been achieved and how it can be short. The paper starts by looking at the reasons behind the postmerger success, and then discusses issues such as the potential for newly developed products to be brought to market, including Berri Renmano Limited (BRL) and a new Italian wine. Four sources are cited in the bibliography this nine page paper.