International Influences for SME a Niche Market Businesses

Uploaded by : Essays-Now.com

The paper is based on a case study supplied issue. The aircraft industry in New Zealand has developed into successful in each industry. The paper looks at the way in which export strategy is beneficial, and then considers the potential advantages of local companies developing a global approach to strategy in terms of differentiation advantage in cost advantage. Three sources are cited in the bibliography this four page paper.