Assessment and Recommendations for Bundy Asia Pacific

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The writer examines a case study on Bundy Asia Pacific supplied by the student. The case study is set in the 1990s, when Bundy, a company that sells chips for carrying liquids, has seen a significant decline in sales and market share. The writer examines the situation, considers how and why market share has declined, undertakes an analysis of the company and its environment and then make recommendations for the future. 10 sources are cited in the bibliography of this twenty-one page paper.