Potential Impact of Macro Environmental Factors on Starbucks

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Starbucks, a well-known coffeehouse, but influenced by many environmental factors. The writer looks at three of these factors to determine how they may influence the company, looking at economic influences, increased awareness of health issues within the consumer market and the influence of information technology. The writer then considers how of Starbucks have been able to cope with the changes and has a degree of adaptability. Five sources are cited in the bibliography this seven page paper.