Analysis of the Competitive Position of Revlon

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In 2008 Revlon were in a weak position, new product launches have not been as successful as hoped for, and the company had increasing debt. The writer examines the position of the company using a SWOT analysis framework, looks at the way it is competing and make some strategic recommendations for a recovery. The paper includes an IFE matrix, an EFE matrix and a competitor’s matrix.the paper is based on a case study provided by the student.Five sources are cited in the bibliography of this six page paper.