The Performance of Starbucks and Proposed Stratagems for the Future

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Starbucks are a global brand, but have faced challenges in 2009/10. The paper examines the organization, including its background and the way it competes, and presents an environmental analysis to assess position in 2010. Following the analysis possible business strategies are proposed which may help take the company into a successful future. Nine sources are cited in the bibliography this twelve page paper