Assessment of Gucci

Uploaded by : Essays-Now.com

The writer looks at Gucci, with its own brand as well as owner of brands such as Yves Saint Laurent and Boucheron as well as partnership with Stella McCartney. The background to the firm, competitive position and the development of the strategies of the firm are all assessed in order to consider a potential strategy for the firms future. Fourteen sources are cited in the bibliography of this sixteen page paper.