Modelo’s Beer Market

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The paper is based on a case study provided by the student, answering a set of questions concerning the company and its market. The paper starts by examining the global beer market along with trends that are emerging, and then discusses the reasons behind the success of this Mexican company’s expansion into the US. Other issues discussed include competition from the largest global brewery, the potential for further international expansion and potential benefits of diversification. Three sources are cited in the bibliography this six page paper.