The Development of a Marketing Stratagem for McDonald's

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This nine page paper looks at the position of the fast food chain at the end of the 20th century, a time when there was increasing awareness of health and the McLibel case just taken place. After examining the influences on the company the writer suggests a number of marketing strategies that could be utilized to increase revenues and enhance the reputation of the company, while considering issues such as the product lifecycle and the reasons why customers buy fast food. Seven sources are cited in the bibliography this nine page paper.