Pricing Strategies in Durability of Competitive Advantage

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The first part of the paper discusses the 4 potential strategies; marginal cost pricing, incremental pricing, break even pricing and market pricing to determine which may be best for a company that wants to increase the profit as well as its market share and discusses the economic benefits of increasing market share. The second section discusses the factors which may help to sustain competitive advantage in terms of barriers and competitive conditions. Four sources are cited in the bibliography of this five page paper.