Examining Lothian Distillers Ltd

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The paper is based on a case supplied by the student, is fictitious company has just been acquired by a larger food manufacturer and retailer, who are considering the way in which strategy should developed for the new acquisition. The paper starts with an environmental analysis looking at political, legal, economic, social and technological influences, and continues with a SWOT analysis looking at the strengths, weaknesses, opportunities and threats of the organization. The writer then examines the existing strategy that is utilized, and proposes, and justifies, a new strategy which may help the organization grow. Eleven sources are cited in the bibliography of this twenty-three page paper.