Increasing the Potential Value of Customer Relationship Management by Integrating it with Customer Centric Business Models

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The writer presents a dissertation style paper examining the potential for CRM to be improved and increase its potential success if it is to be integrated with a CCBM approach. The paper gives an introduction including aims and objectives and justification, an in-depth literature review looking at CRM and CCBM and then assesses research results provided by the student. Eighty sources are cited in the bibliography of this sixty three page paper.